The world has changed and moving at a very fast pace to
catch up with the future cars drive themselves and plane flight without human
pilots.
The big question among automakers is whether they will be
the ones to provide new technologies — and profit from them — or will major
tech companies like Google and Apple take a slice of the industry. For now, the
two sides are balancing cooperation against competition as they gauge what the
future holds.
General Motors CEO Mary Barra succinctly expressed a common
view, asserting that “we will see more change in the industry in the next five
to 10 years than we have in the last 50.”
Dieter Zetsche, the head of Daimler AG, described the car
and technology companies as being “frenemies.”
If Apple or Google starts making cars — something neither
has said it intends to do — “then we are competitors.” New
technologies could lead to all sorts of innovations, such as real-time
navigating around a slippery stretch of road and eliminating the need for a
home garage by having cars drive themselves to people who summon them through a
mobile app.
Another technology that is fast making the new is this
transparent car of ZF company equipped with different security systems is
presented on the second press day of the Frankfurt Auto Show IAA Frankfurt,
Germany.
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